Job Opening

EVENTS MARKETING manager - Charm city run

 

Who We Are:

Charm City Run is a running and walking specialty company consisting of 8 retail locations and an events and training division. Founded in 2002, our mission is to inspire and move the human spirit one sole at a time. We love this statement. It’s a lofty goal, but we have a humble and perhaps ignorant belief that we can do this every day.  Charm City Run Events produces over 130 endurance sporting events per year. Over 85,000 runners and walkers cross a Charm City Run finish line every year. Charm City Run Training prepares over 2,200 people per year for events from a 5K through an ultra marathon. The Live. Give. Run. Foundation has donated over two million dollars in 21 years and Charm City Run Events helps local non-profits raise over $500,000 a year for their respective causes.  

Reports To:

The Events Marketing Manager will report to the Events Director and Marketing Director.

Your Job:

The Events Marketing Manager is responsible for developing, executing, and reporting on strategic-level marketing initiatives for Charm City Run Events. You will coordinate digital campaigns, in-store promotions, and event-based promotions surrounding Charm City Run Signature Events with the Charm City Run Marketing Team to connect with existing customers and reach new runners. You will maintain a 12-month marketing calendar and coordinate with senior leadership, store leads, and staff. You will work closely with the Director of Marketing to coordinate with running specialty brands and 3rd-party vendors to manage digital campaigns and brand activations at Charm City Run races.

Responsibilities:

  • Work with Events Director and Marketing Director to develop event marketing plan based on seasonal themes and growth goals for Signature Events

  • Create and execute marketing calendar for the year including ad campaigns, in-store promotions, etc. surrounding races

  • Identify the most effective marketing channels for events to reach more diverse runners and work with Marketing team to execute on plan

  • Own and manage events marketing budget and track & report ROI on marketing investments

  • Attend bi-weekly leadership meetings and communicate upcoming marketing initiatives to store leads.

  • Work with the Live. Give. Run. Foundation to properly message and promote CCR Giving through CCR races

  • Assist Director of Marketing with digital campaigns managed by third party

  • Oversee race section of charmcityrun.com website and individual race websites to maintain current, accurate information

  • Work in coordination with Director Of Marketing to secure funds from vendors for digital investment and manage those relationships

  • Collaborate with Social Media Marketing Manager to promote events through Facebook, Instagram, and other platforms

  • Ensure print marketing materials (posters, rack cards, etc.) are current and displayed in all stores

  • Attend Signature races and work with Marketing team and photo/video/production vendors to oversee media creation

Qualifications:

  • Bachelor’s degree in Business, Marketing or Communications

  • Minimum 2+years relevant experience in brand marketing or similar field

  • Proven experience in developing and implementing marketing strategies

  • Strong working knowledge of all marketing mediums to develop and create the most compelling campaigns

  • Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another.

  • Creative and conceptual thinker rooted in the runner, and runner journey

  • Excellent communication, organizational and interpersonal skills that inspire and build trust resulting in effective working relationships across the company.

  • Proactive and highly motivated self-starter with a results oriented and goal driven mindset.

  • Ability to anticipate how a decision made can affect our customers, our partners, our events or other departments’ operations and/or morale

  • Demonstration of innovation and initiative – always looking at improving our processes while also displaying a willingness to dive into the details and help out wherever necessary.

  • Uphold moral and ethical standards set by Charm City Run within the workplace and community at large.

Interested candidates should send their resume with cover letter to Will Murdoch at will@charmcityrun.com.

 
 

UPCOMING EVENTS